The new year brings new hope for every entrepreneur. But, unfortunately, only a few of them achieve their goals. Do you know why it happens? It happen because they fail to understand where they went wrong?
So, we have dedicated this blog post to every entrepreneur to discuss the top seven marketing mistakes that block entrepreneurs from achieving their goals.
No or Insufficient Research about Target Audience
Marketing begins with determining who your product is for. If you are making lipsticks, it is clear that your product is for women. But, it is also imperative to understand what age group prefers which lipsticks because preferences change as the age group changes. For instance, older women do not wear lipstick that young women lust after. A sexy lipstick for young women will not please old ladies. So, before you launch your marketing campaign, you must know whom you have to persuade to buy your products.
Not analysing the Marketing Campaigns of your competition
You must analyze the marketing campaigns of your competitors thoroughly. Find out which channels they are using for their campaigns. Also, you should check how they are approaching their target audience and what their audience and customers think about their marketing campaigns and products. Analyzing their campaigns will let you know what they are doing right and what they are doing wrong. Getting views of their customers and target audience will help you redesign your campaign to make it more impressive.
Taking your Website for granted
Your website must be simple, persuasive, and navigation-friendly. Also, it must follow the SEO guidelines of Google. Then your website will get love not only from your target audience but also from the Google search engine. So, you must look for a specialized web developer for your website. If your website is already created, you should get it checked by specialized digital marketers to learn whether it meets the required parameters or not. You should take their recommendations and discuss with your developer to rebuild your website following the shared suggestions.
Bothering people with plenty of Emails
Email marketing benefits when it is implemented correctly and backfires when done wrongly. So, you will surely want to learn what is the correct and wrong way to email marketing. It’s a simple concept. Make an accurate list of your likely buyers and send your marketing emails to them once in a week or two weeks. If you email them daily, your emails will start frustrating them and they will mark it as spam. Since then, your emails will go into their spam box, not inbox. So, there will be no benefit of sending emails to them.
Not responding to the reviews of your customers
When a customer gives feedback or reviews of your services online, you must warmly accept them. If they say positive words for your products or services, you should thank them. By thanking them for their review, you create a good image in their mind and encourage them to use your products in the future as well. When a customer gives negative feedback or reviews negatively, you must respond politely to their comments. You must give them confidence that you will look into the matter and do your best to ensure they and others should not have to experience the same issue in the future. When you start doing this, your negative reviews will also not hamper your business prospect and there is a possibility that unhappy customers will remove their negative reviews if your answers appear convincing to them.
Not paying required attention to Social Media Channels
It is the age of social networking websites. Social networking websites like Facebook, Twitter, and LinkedIn have users, not in millions, but in billions. Thus, it is vital to pay proper attention to social media channels. Create social media pages for your business and then promote them to your target audience. It will enable you to reach your target audience, connect with them, and influence them to visit your website.
Not giving due respect to your team
Your performing employees are your most important assets. You must keep encouraging them through verbal appreciations, appreciation letters, and incentives based on their performance. Your acknowledgment will boost their confidence and performance-based rewards will encourage them to give better than their best because it will allow them to take more money to their homes.
By considering the above-mentioned mistakes, you will be able to achieve your business goals through your marketing campaign.